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Apr 12,2021

7 Years On, Gegar Vaganza Created Iconic Milestones for Malaysians

Client
Adabi, CUCKOO, Digi, D’Herbs, Farm Fresh, Foodpanda, KFC, McDonalds, Uphamol and Vida Beauty
Award(s)
Category
Fast Moving Consumer Goods (FMCG) Telco Services/Phones Household Appliances & Furnishings Food & Beverages Pharma Product/medicine Retail - Ecommerce

If you haven’t already heard, Gegar Vaganza is about to complete its eighth trip around the sun! In honour of the past seven seasons, we take a look back at what made the show what it is today.

As one of Astro’s biggest Malay IPs, this show has all the elements of entertainment at its best. From top Malaysian hosts, Nabil Ahmad & Jihan Muse; legendary Malaysian singer contestants such as Cliff Umar, Naqiu (Boboy), Noryn Aziz and many more; prominent judges and juries such as Dato’ Ramli MS, Dato Khatijah Ibrahim, Aishah & Dato’ Awie; and not forgetting, a LIVE studio audience like no other, this naturally makes it our no. 1 Singing Reality Show.

Covering key viewpoints across TV, Digital and Radio, brands are able to tap onto various brand opportunities that can put their product and/or service in the spotlight for weeks on end. It’s no wonder this makes Gegar Vaganza the most sought-after IP for content marketing ;)

Key achievements of 2020:

We broke a new record with 7.8 million Malay TV viewers (with no LIVE show!)

  • >20 million digital views on Gempak and Ria X
  • 181K+ social media mentions
  • Over 593k views (79% YOY) on Astro Go and VOD
  • #1 trending topic on Twitter for 4 weeks
  • PR value of RM14 million (+29% YOY)
  • Created a positive impact to the community and given new hopes for talents to shine in collaboration with brands

New brand opportunities:

  • Gegar Vaganza Live+ spin off show
  • 2nd screen social engagement
  • Branded talk sets as a conversation booster

We are thankful to our past sponsors who have been with us to entertain Malaysians at home. This includes Adabi, CUCKOO, Digi, D’Herbs, Farm Fresh, Foodpanda, KFC, McDonalds, Uphamol and Vida Beauty. 

Check out the video below for a recap of exciting brand integrations by a few of the aforementioned brands.

With powerful LIVE entertainment content, together let’s move beyond passive storytelling to active participation in the coming season.

Gegar Vaganza is a singing competition which gives seasoned singers who have stepped out of the spotlight the chance to revive their careers. For more info on last year’s show, check out this article.  

If you are interested to join us, contact the Astro Media Solutions team today at This email address is being protected from spambots. You need JavaScript enabled to view it.

 

 
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