Jun 10,2021

Maharaja Lawak Mega 2021


For the past 10 years, Maharaja Lawak Mega remains to be one of the best stage in-search of the best comedians in the Nusantara region. A homegrown stage show has propelled Nabil, Sepahtu troupe and more into national stardom. Each week, contestants will perform a comedy sketch according to the theme given as a challenge and will be judged by juries from different backgrounds. At the end of the season, one group will be crowned as the champion in Maharaja Lawak Mega 2021 with RM500,000.

Potential Reach: 6 Mil TV Viewers 

(Source: Kantar Media DTAM, Malay 4+ Universe:9.9 Mil, Period: 25 Oct 2019 - 10 Jan 2020 9;00pm - 11:00pm)

Branding opportunities

TV

Pre-show, Main Show & Capsules 

  • In-show opening and closing credits
  • In-show TVC Spots
  • In-show breaker in & out (Main show only)
  • In-show brand integration & product placements
  • In-show host mentions (Pre-show and Main show)
  • In-show lower third banner (Main show and Capsules)
  • In-show end credits
  • Branded promo            
  • Other main show brand exposure (logo loop at juries table at sharing basis, branding/ product triggers during live interview at side stage, award category ownership, POSM branded items exposure in the show/ contestant waiting area) 

Digital

  • Live+ show
  • Host mention
  • Lower third banner
  • Dedicated segment
  • Branding on VT graphic package
  • Set branding
  • YouTube live
  • Pre & during Live+ postings and stories 
  • Branded advertorial

Marketing and Promotions

Branding on marketing collaterals (subject to sponsor confirmation dates and venue capacity) 

Channel: Astro Warna l CH.107 (HD)  

Date: 30 July – 1 October, 2021 l Every Friday (LIVE from PICC)

Time: Pre-show:  8.30pm - 9.00pm

          Week 1: 9.00pm – 11.30pm 

          Week 2-9: 9.00pm - 11.00pm

          Finale: 9.00pm - 11.30pm 

Total Episodes: 10

Pricing Category: x18

 

Inline content