May 07,2021

Astro Kem Badminton 2021

ASTRO would like to invite brands to join us in our ambition to find the next Datuk Lee Chong Wei.

Astro Kem Badminton was first launched by Astro Kasih in 2012 in search of our badminton future across Malaysia,
touching the hearts of many and making us all believe MALAYSIA BOLEH. 

  • A platform to discover our future badminton talents.
  • A platform to nurture and sustain the interest for Badminton for new generation.
  • For our alumni getting closer to the Senior Team.
  • To elevate Kem Badminton beyond sports fans.

To date, Astro Kem Badminton has mentored: 

  • 16,000 children since 2012
  • 70% National youth players were recruited from our Kem Badminton.
  • Kem Alumni Jacky Kok 2020 won the German Junior Open.

The programme will chronicle the journey of a group of young shuttlers who participating in the grassroots badminton development programme, beginning from their try-outs for selection camps to the final training at the prestigious National Training. 


Branding opportunities


  • Branded Advertorials 
  • Facebook Posts
  • Audience Buy


  • 60 sec Branded Capsules
  • 30 sec Post Kem Badminton Programme Promo + Tag On (Shared) on Astro Ria, Astro AWANI, Astro AEC & Hello 


  • Branding on A-Boards, Buntings & Banners appearance across 5 locations

Marketing and Promotions

  • Sponsor’s logo on all marketing collaterals
  • Sponsor’s Brand mentions will be tagged in curated posts throughout the Kem Badminton Programme 2021 (a shared content)
  • News coverage on key sports news channels – Astro AWANI, Astro ARENA
  • News coverage across Astro’s key websites and social media platforms including Astro Kasih

Channel: Astro Ria | CH.104 (HD), Astro AWANI | CH. 501 (HD), Astro AEC | CH. 306 (HD) & HELLO | CH. 702 (HD) 

Date: 18 July - 22 August, 2021

Inline content