Jul 29,2020

Post MCO Stimulus Offer


If the history of advertising tells us one thing, it is that the show must go on. Why is this crucial especially during a crisis?

  • Brands stand to risk a 39% reduction of awareness after going dark for 6 months*.
  • Brands that invested consistently in a financial crisis emerged stronger and recovered faster*.

At Astro, we believe partners stick around for the long haul, hence over RM40 million worth of ad credits will be given for brands to better sustain their media presence and accelerate sales recovery.

Eligibility of Claiming FREE Ad Credits

  • All Astro advertisers are eligible to claim 20% FREE AD CREDITS for every media investment on airtime (excl. production and 3rd party costs). This means for every paid booking of RM100K, advertisers get to enjoy RM20K of free ad credits plus corresponding bonus spots based on their existing entitlement.  
  • Applicable only for all SPOT BOOKINGS (loose and package buys) across Astro TV, Radio or Digital platforms from 1 May 2020 to 30 September 2020.
  • All free credits must be claimed together with the paid spots in the same media order and utilize within the eligible period stated above.
  • For media orders sent prior to the announcement of this offer, advertisers can claim the 20% free ad credits by submitting a revised media order following the same criteria stated above. 
  • Astro shall not be liable for any unclaimed ad credits due to whatever reasons, all free spots will be forfeited automatically after the offer period stated above. 
  • This offer is subject to the advertising terms and conditions for the provision of airtime, full details are available here.   

*Source: Jane Ostler and Maren Seitz, WARC Exclusive, April 2020. What, where and how much? Media effectiveness during COVID-19; and Kantar, 03 April 2020. COVID-19 Barometer: Consumer attitudes, media habits and expectations.

 

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